Making mattress shopping fun—one quiz question at a time

You don’t need a lot of market research to know consumers loath mattress shopping. And once they get to the mattress store, they feel overwhelmed and frustrated. How do you help consumers feel prepared, even excited, to mattress shop? Enter the Better Bed Quizzz from the non-profit International Sleep Products Association. Complicating matters, the quiz needed to be brand-agnostic and couldn't say exactly what type of mattress to buy. As the project content lead, I handled the quiz user flows, content design, and oversaw analytics tracking. 

The quiz was such a success, I was able to prepare a microsite for mattress salespeople featuring the results. Consumers felt better prepared to shop. Salespeople had a better idea what consumers wanted in their shopping experience.